The Corner has launched its first campaign for Moss since winning the account earlier this year. The S/S 25 campaign introduces a fresh direction under the creative platform ‘Men Of Style + Substance’.  

The work showcases the Moss S/S 25 collection alongside witty headlines that bring ‘Men Of Style + Substance’ to life with a new tone of voice, combining lighthearted words of wisdom for the Moss Man to live by, with product details and style advice, all giving new meaning to the Moss brand.

Long known for their suiting and formalwear, Moss has been expanding its offering to include tailored casualwear—retaining its hallmark of high-quality fabrics and craftsmanship, now applied to a more versatile range.

Launched this week, June 2nd, the campaign will run across VOD and OOH / DOOH with many spots being time-targeted to commuters. 

Brian Brick, Chief Executive Officer, Moss said – “Significantly increasing our investment in brand marketing to get more people to do a double-take on Moss is a vital part of our growth plans. Our product, stores, pricing and service have all changed dramatically over the last few years and now we need to tell more people about this. I’m delighted with the work that The Corner have produced and look forward to seeing the impact it has on our customers – new and existing – and our bottom line”

Tom Ewart, CCO, The Corner said – “Everyone knows style isn’t just about what you wear, but how you act. Men Of Style + Substance celebrates this duality, showcasing the stylish new SS/25 collection alongside some lighthearted words of wisdom for our man to live by too.”